Executive Creative Director | RTT USA, Inc.
With GM working on assigning a new AOR to lead the Cadillac division forward, they were left in limbo when it came to launching the All New 2015 Cadillac Escalade, the flagship vehicle in their portfolio.
The request came in for RTT to fill the role and support the development of the assets which would lead the way for the LA reveal.
From scouting locations, developing cameras and styling, and working with both Cadillac Marketing and GM Design, RTT USA, managed the end-to-end production of these assets. While not fully configurable these images can change colors and support not only web usage but supported print needs as well. Final assets were handed off to MRM and Lowe CE for deployment.
